A state-of-the-art PowderConvert® formula delivers an exceptional new experience around matte lips that proves rich in color with a texture that goes on and stays super soft. Glides on as a lightweight cream, converts to velvety powder and results in a long-lasting, matte finish. A blend of lush emollients provides moisture and guarantees a feel-good, non-drying effect. This Cloud Lab Lip Clay™ achieves the perfect balance of comfort, lasting wear, and remarkable color payoff.