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While working as a marketer for a large multinational in the cosmetics industry, beauty blogger Zoey Pu saw that mainstream beauty brands were at odds with her vision for great makeup. The disingenuous nature of the industry-leaders and their inability to make products for the new generation of makeup users was exasperating. Convinced that there was a better way to follow her passion for beauty, she founded Kaleidos Makeup with her boyfriend Tony Chen and his high-school friend Mark Henry.

We believe in the capacity for personal empowerment through makeup. Our intention from the start has been to help build the new culture in this industry that values free and creative self-expression through makeup rather than the use of makeup for fixing and conforming to a beauty standard. Kaleidos is our channel to bring you the best tools to express your own unique style and to make sure you have fun doing it.

 We are committed to authenticity in everything we do and we promise to always be completely transparent with our customers. We invest all of our resources to develop our products with the highest standards possible, no matter the cost. Our goal is to bring you the absolute best value on the market.

With a diverse international team, we are one of the first makeup companies to be entirely cross-border in vision and identity. This is what makes Kaleidos unique, and has influenced its founders to look far beyond their own homes for inspiration.